push and pull technology - (PULL )bring people to your stories - (PUSH) bring stories to people
enchant employees - master skills, autonomy to work independently, realize positive purpose
Look for problems in the future, resist them ( Devil's advocate ) 
Likability - your smile, handshake, vocabulary, dressing ( suit to the situation )
 
Ask questions:
1. Do you like to do business with grumpy people?
2. Do you know anyone who does smiling whenever you met him/her?
3. Do you think grumpy people get what they want?
 
Preparation - Great - Short - Simple - Swallowable terms 
Overcome - Find a way to agree by providing the products to social